CALM - "The last photo"

adam&eveDDB

adam&eveDDB London, Großbritannien

Awards

4195

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: CALM
Länder: Großbritannien

Werbende: Campaign Against Living Miserably (CALM)

Titel	The last photo
Brief	We needed to make suicide and suicide prevention a national conversation again.We created an exhibition on London’s South Bank of 50 smiling faces which, initially, had no reference to CALM. On launch day we revealed – live on This Morning – that each was the last photo of someone who later took their own lives.There were over 800 pieces of coverage delivering over 1 billion Opportunities to See through editorial coverage alone. The activity reached over 90% of the UK population and 60% of people asked understood the message to be that “The signs of suicide aren’t always obvious”.
Agentur	adam&eveDDB
Kampagne	The Last Photo
Werbende	Campaign Against Living Miserably (CALM)
Marke	CALM
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 6
Geschäftsbereich	Karitative, Ehrenamtliche Organisationen
Slogan	Suicidal doesn't always looks suicidal
Story	50 smiling portraits were unveiled on London’s busy South Bank, while ITV broadcast the heartbreaking truth that these portraits were in fact the last photos of people who died by suicide. The campaign kickstarted a national conversation about the true nature of suicide, achieving 1.6 billion impressions, triggering a rise in online conversations around suicide rose by 33%.
Medientyp	Case Study
Länge	120 seconds
Ton	Wave Studios
Redaktionsbüro	Final Cut
Kolorierung	Rascal
Executive Creative Director	Mike Sutherland
Audioingenieur	Jeff Smith
Leitung Musik	James Radford
Designer	Scott Silvey
Creative Teammitglied	Andy Clough
Creative Teammitglied	Richard McGrann
Chief Creative Officer	Richard Brim
Produktionsleitung	Jack Bayley
Kolorist	James Bamford
Produktionsleitung	Ben Sharpe
Executive Creative Director	Ant Nelson
Regisseur	Max Fisher
Assistant Integrated Producer	Richard Bailey
Motion Graphics	Ed Christie
DP	Jim Joliffe
Post-Produktion	James Ireland
Cutter	James Rosen
Assistant Producer	Jake Parker
Produzent Ton	Beth Tomblin
Integrated Producer	Amy Simmons
Assistant Integrated Producer	Scarlett Rudd
Executive Producer	Carmen De Witt
Audioingenieur	Parve Thind
Color Producer	Jai Mhach Durban
Music Producer	Morgan Pochin
Music Producer	Ben Robbins
Produktionsfirma	Cain&Abel
Musik	Radford Music
Music Publishing	Chester Music
Music Publishing	Campbell Connelly & Co
Press Relations	Hope & Glory