| Titel | Paratrooper |
| Agentur | adam&eveDDB |
| Kampagne | Some tools aren't a luxury - Financial Times |
| Werbende | Financial Times |
| Marke | Financial Times |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2010 / 9 |
| Geschäftsbereich | Zeitungen, Zeitschriften, Bücher |
| Slogan | We live in Financial Times |
| Philosophie | The Financial Times has today launched a major corporate campaign entitled 'Essential' with the strapline "Some tools aren’t a luxury." The campaign is aimed at positioning the corporate FT subscription as an essential business tool that companies cannot afford to be without. |
| Problem | To raise awareness of the FT corporate licence as a business asset |
| Medientyp | Presse & Publikationen |
| Markt | Großbritannien |
| Executive Creative Director | Jeremy Craigen |
| Art Director | Rob Messeter |
| Kreativpartner | Sam Oliver |
| Kreativpartner | Shishir Patel |
| Texter | Mike Crowe |
| Kundenbetreuer | Zoe Hinckley |
| Werbeleiter | Caroline Halliwell |
| Business Director | Charlie Elliott |
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