Titel | Explorers |
Agentur | adam&eveDDB |
Kampagne | Some tools aren't a luxury - Financial Times |
Werbende | Financial Times |
Marke | Financial Times |
Datum der ersten Ausstrahlung/Veröffentlichung | 2010 / 9 |
Geschäftsbereich | Zeitungen, Zeitschriften, Bücher |
Slogan | We live in Financial Times |
Philosophie | The Financial Times has today launched a major corporate campaign entitled 'Essential' with the strapline "Some tools aren’t a luxury." The campaign is aimed at positioning the corporate FT subscription as an essential business tool that companies cannot afford to be without. |
Problem | To raise awareness of the FT corporate licence as a business asset |
Medientyp | Presse & Publikationen |
Markt | Großbritannien |
Executive Creative Director | Jeremy Craigen |
Art Director | Rob Messeter |
Kreativpartner | Sam Oliver |
Kreativpartner | Shishir Patel |
Texter | Mike Crowe |
Kundenbetreuer | Zoe Hinckley |
Werbeleiter | Caroline Halliwell |
Business Director | Charlie Elliott |