Executive Creative Director
at
Mullen Lowe U.S.
Boston + NYC, Vereinigte Staaten von Amerika
| Titel | Giants |
| Agentur | Modernista! |
| Kampagne | Giants |
| Werbende | General Motors Corp. |
| Marke | Hummer |
| Posted | Juli 2005 |
| Produkt | H3 |
| Geschäftsbereich | Allradantrieb |
| Story | Introduce and herald the new midsize HUMMER H3 as the "latest big thing from HUMMER". Initially it is important to communicate the relative size of the vehicle both as a means of positioning it as an authentic alternative to the competition in the midsize segment and versus the H1 and H2. Furthermore the irreverence and the attitude of the spot are 100% HUMMER. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Markt | Vereinigte Staaten von Amerika |
| Texter | Joe Fallon |
| Executive Creative Director | Lance Jensen |
| Executive Creative Director | Gary Koepke |
| Art Director | Tim Vaccarino |
| Agency Producer | Julian Katz |
| Cutter | Kirk Baxter |
| Regisseur | Jake Scott |
| Direktor Fotografie | Tobias Schliesser |
| Spezialeffekte | Geoff McAuliffe |
| Zeichner | Ben Neill |
| Produktionsfirma | RSA Films |
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