Touchstone Energy Cooperatives - "Father & Son"

masius I Publicis Consultants

masius I Publicis Consultants New York, Vereinigte Staaten von Amerika

3592

Titel	Father & Son
Agentur	masius I Publicis Consultants
Kampagne	Ownership - Touchstone Energy Cooperatives
Werbende	Touchstone Energy
Marke	Touchstone Energy Cooperatives
Posted	JunI 2002
Produkt	Electric Power
Geschäftsbereich	Wasser- & Energie-Vergsorgungsbetriebe
Slogan	The Power of Human Connections
Story	A father, sitting outside his home as his son shoots hoops in the background, explains the benefits of living in an area served by an electric co-op. versus an investor owned power company. His point: we know the owners because we're the owners.
Philosophie	In keeping with the entire campaign, we let a typical customer do the talking in a believable credible way.
Problem	There has been a lot of negative press about the energy business especially in connection with california and Enron. We needed to highlight the difference between a member owned co-op and a for-profit energy company.
Medientyp	Fernsehen
Markt	Vereinigte Staaten von Amerika
Texter	Bill Connors
Art Director	Jeff Streeper
Executive Creative Director	Rebecca Tudor-Foley
Creative Director	Bill Connors
Agency Producer	Chris Thielo
Regisseur	Stan Schofield