| Titel | New Neighbor |
| Agentur | Ackerman McQueen, Inc. |
| Kampagne | Learn Something New Every Day - Leapfrog |
| Werbende | LeapFrog Enterprises, Inc. |
| Marke | LeapPad (bilingual) |
| Posted | JunI 2004 |
| Produkt | Educational Learning |
| Geschäftsbereich | Spielwaren & Spiele |
| Slogan | Learn Something New Every Day! |
| Philosophie | Our goals for the campaign were fourfold. First, to increase sales by +25% versus a year ago. Second, to increase brand awareness levels by +20%. Third, own the "educational" brand position and build an emotive and focused brand. Lastly, to increase retail space by +25% at all major mass retailers. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Vereinigte Staaten von Amerika |
| Art Director | Braden Bickel |
| Chief Creative Officer | David Lipson |
| Group Creative Director | Ashley Ball |
| Texter | Vincent Walker |
| Produzent | Rebecca Guerra |
| Regisseur | Stan Schofield |
| Cutter | Danny Fallis |
| Redaktionsbüro | wild(child) |
| Musik | Golden Voice |
| Produktionsfirma | Schofield Films |
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