Smirnoff Ice Double Black With Guarana - "Explore the Night"

J. Walter Thompson Cape Town

J. Walter Thompson Cape Town Cape Town, Südafrika

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Titel	Explore the Night
Agentur	J. Walter Thompson Cape Town
Kampagne	Explore the Night
Werbende	Brandhouse
Marke	Smirnoff Ice Double Black With Guarana
Datum der ersten Ausstrahlung/Veröffentlichung	2014 / 10
Geschäftsbereich	Fertig-Cocktails
Story	JWT Cape Town was tasked with the challenge to conceptualise the marketing campaign and creative platform for Smirnoff Ice Double Black With Guaranathat would appeal to the tech-savvy, urban 20-something South African consumer, a campaign that embodies what it means to be young, up for anything and eager to embrace night-time adventures with a group of friends. The objectives of the campaign were to increase awareness and cultivate an emotional connection between consumers and the product (SIDBWG), without sounding, looking and feeling like every other brand targeting this consumer. Instead of telling consumers what's cool, what to do and where to go, the brand would rather showcase what our consumers were already doing, and enhance their night-time experiences.
Medientyp	Internet-Film
Länge	60 seconds
Mehr Informationen	www.explorethenight.com
Executive Creative Director	Jonathan Lang
Creative Director	Gareth Pretorius
Texter	Jonathan Commerford
Strategy Director	Misti Watson
Direktor Kundenservice	Paul Grater
Etatdirektor	Larry Leyden
Agency	J. Walter Thompson MEA