Super-Pharm - "The live drone beach report"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

6491

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Super-Pharm
Länder: Israel

Werbende: Super-Pharm

Titel	The live drone beach report
Agentur	BBR Saatchi & Saatchi
Kampagne	The live drone beach report
Werbende	Super-Pharm
Marke	Super-Pharm
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 9
Geschäftsbereich	Einzelhandel, Vertrieb & Gastättengewerbe
Philosophie	We decided to create and broadcast the 1st ever Live Drone Beach Report.A real-time aerial view of Israel's busiest beaches aired 30 minutes before 'Sun Safe Hours’.This meant beach goers could scan the beaches and find the one that still had the perfect spot!A win win situation for all involved.
Problem	In a country where skin cancer incidence is among the highest in the world and UV radiation one of the strongest, Super-Pharm as Israel's largest pharmacy retailer and a major player in sun awareness education wanted to encourage people to go to the beach during 'Sun Safe Hours' The problem is that to get the best spot on the beach you've got to get there early, when the sun is most dangerous. So how do you help people protect themselvesand still get the perfect spot?
Medientyp	Interaktiv
Länge	94 seconds
Chief Executive Officer (CEO)	Yossi Lubaton
Chief Creative Officer	Jonathan Lang
Executive Creative Director	Idan Levy
Texter	Ronni Azulay
Art Director	yuval zuckerman
Account Supervisor	Noa Sharf
Account Executive	Ronny Chaikin
Leiter Strategie	Shai Nissenboim
Direktor Strategische Planung	Roni Arisson
Produktionsleitung	Dorit Gvili
Filmproduzent/Produzent	Maya Palmon
Filmproduzent/Produzent	Eran Harel
Traffic Director	Ronit Doanis
Traffic Director	Avia Ben Ishay
Cutter	Dan Deutsch
Produktionsfirma	Go Live
Stimme	Ben Ben-Baruch