| Titel | Together we can Stop Cruelty to Children |
| Agentur | Saatchi & Saatchi |
| Kampagne | NSPCC Full Stop Campaign: Together we will stop Cruelty to Children |
| Werbende | National Society for Prevention of Cruelty to Children |
| Marke | NSPCC |
| Posted | Juli 2000 |
| Geschäftsbereich | Gewalten, sexueller Missbrauch |
| Slogan | Cruelty to children must stop. Full stop. |
| Philosophie | How do you advertise an issue that people naturally want to turn away from? Don't show them abuse; lead them to imagine it. Saatchi & Saatchi and the NSPCC developed a campaign, linking accessible icons of childhood with sounds of child abuse. The result? a 33% increase in awareness of the issue and 600,000 people singing the FULL STOP pledge - many of whom have gone on to become active fundraisers and campaigners. |
| Medientyp | Fernsehen |
| Länge | |
| Schauspieler | Robert Carlyle |