| Titel | Milk Bottle |
| Agentur | BBH |
| Kampagne | Boddingtons |
| Werbende | InBev / Labatt Brewing Company |
| Marke | Boddingtons |
| Datum der ersten Ausstrahlung/Veröffentlichung | 1992 / 7 |
| Geschäftsbereich | Bier, Cidre |
| Slogan | The Cream of Manchester |
| Story | A bottle of milk made of Boddingtons. The bottle is yellow like the golden colour of Boddingtons and the cream at the top is white like the creamy white head on a pint of Boddingtons. |
| Philosophie | We decided to celebrate the brands Manchester roots and the product characteristic that most sets it apart from conventional Southern beers its creaminess. The campaign also aimed to use a distinctively northern tone of voice and a consistent branded look. |
| Problem | When Whitbread bought Boddingtons in 1989, 80% of the brands sales were in the North West region. Whitbread wanted to grow Boddingtons beyond its heartland, without alienating its fans. |
| Medientyp | Zeitschriftenanzeige |
| Markt | Europe |
| Executive Creative Director | Sir John Hegarty |
| Texter | Tom Hudson |
| Art Director | Mike Wells |
| Fotograf | Tiff Hunter |
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