Nike Women - "What will they say about you ?"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Niederlande

Awards

20320

Marke: Nike Women
Länder: Niederlande

Werbende: Nike

Titel	What will they say about you ?
Brief	“What will they say about you?” is a question many young Arab women are asked if they push boundaries beyond social norms. Nike’s film challenges this situation by highlighting five women who have achieved personal success by defying convention. The role models depicted are parkour trainer Amal Mourad, figure skater Zahra Lari, pop singer Balquees Fathi, fencer Inès Boubakri and boxer Arifa Bseiso.
Agentur	Wieden + Kennedy Amsterdam
Kampagne	What will they say about you ?
Werbende	Nike
Marke	Nike Women
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 3
Geschäftsbereich	Mode, Kleidung & Schuhe
Story	“What will they say about you?” is a question many young Arab females are challenged with at home. Women are met with this phrase from family and friends when they endeavor to try something unexpected or to push boundaries beyond social norms. Nike’s ‘What will they say about you?’ film highlights five remarkable women who have achieved personalsuccess through competitive and amateur sport. Despite concerns or criticism, these women hope that the world will say they’re pioneers, role models and strong voices for their region. The film features both professional and everyday athletes from the Arab region, including Parkour Trainer, Amal Mourad; Figure Skater, Zahra Lari; Pop Singer; Balquees Fathi; Fencer, Inès Boubakri; and Boxer, Arifa Bseiso. Currently, there is a global decline in activity amongst children, and girls face an even greater number of barriers. They are more likely than boys to lack confidence in their skills and feel self-conscious about their bodies; and many girls around the world are culturally discouraged from being physically active. Launched just ahead of International Women’s Day 2017 (March 8), the ‘What will they say about you’ filmaimed to change perceptions by inspiring women in the Middle East that there is a world of firsts for the taking, and to encourage them to leap over life’s obstacles and get active - regardless of societal, physical or culturalbarriers.
Medientyp	Fernsehen
Länge	70 seconds
Markt	Großbritannien
Executive Creative Director	Eric Quennoy
Executive Creative Director	Mark Bernath
Produzent	Cathy Hood
Head of Broadcast Production	Joe Togneri
Executive Producer	Matthew Fone
Regisseur	David Wilson
Texter	Evgeny Primachenko
Group Account Director	Kathryn Addo
Planungsleiter	Martin Weigel
Designer	Joe Burrin
Art Production Director	Maud Klarenbeek
Art Producer	Stacey Prudden
Art Director	Vasco Vicente
Broadcast Producer	Karen Whitehouse
Studio Artist	Noa Redero
Direktor Fotografie	Benoit Soler
Creative Director	Al Merry
Business-Manager	Kacey Kelley
Planning Director	Stephane Missier
Etatdirektor	AMBER MARTIN
Projektmanager	Loes Poot
Director of Communication and Digital Strategy	Greg White
Kundenbetreuer	Molly Rugg
Broadcast Producer	Soey Lim
Etat-Planer	Jocelyn Reist
Studio Direktor	Lizzie Murray
Designer	Steele Bonus
Creative Director	Craig Williams
Junior Planner	Anna Leonte
Designer	Anna Kiosse
Designer	José Bernabé
Produktionsfirma	Riff Raff Films