Nike - "Just Do It: Caster Semenya"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Niederlande

Awards

14803

Marke: Nike
Länder: Niederlande

Werbende: Nike

Titel	Just Do It: Caster Semenya
Agentur	Wieden + Kennedy Amsterdam
Kampagne	Caster Semenya
Werbende	Nike
Marke	Nike
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 9
Geschäftsbereich	Sportbekleidung
Story	“It is not fair that I am told I must change. I am Caster Semenya. I am a woman and I am fast.” Caster Semenya’s dedication, perseverance and positivity took her from running barefoot on the dirt roads of rural South Africa to Olympic Gold. In 2018 she faced new rules concerning testosterone levels, seemingly targeting women like Caster who have hyper-androgenism. The film is Nike's statement of unequivocal support for her.
Medientyp	Fernsehen
Länge	73 seconds
Executive Creative Director	Eric Quennoy
Executive Creative Director	Mark Bernath
Executive Creative Director	Evgeny Primachenko
Executive Creative Director	Hannah Smit
Executive Creative Director	Craig Williams
Art Director	Teresa Montenegro
Texter	Christopher Cryer
Produktionsleitung	Joe Togneri
Art Producer	Kate Barrett
Art Producer	Stacey Prudden
Etat-Planer	Stephane Missier
Etatdirektor	Kathryn Addo
Etatdirektor	AMBER MARTIN
Kundenbetreuer	Cassandre Beck
Kundenbetreuer	Molly Rugg
Designer	Gustav von Platen
Projektmanager	Loes Poot
Business Affairs	Fiona Fan
Produktionsfirma	Park Pictures
Regisseur	AG Rojas
Direktor Fotografie	Rina Yang
Filmproduzent/Produzent	Nick Goldsmith
Executive Producer	Stephen Brierley
Redaktionsbüro	Trim Editing
Cutter	Dominic Leung
Assistenzredakteur	Dave Davis
Filmproduzent/Produzent	Tatyana Alexandra
Zeichner	Cam Ballantyne
Post-Produktion	Glassworks Amsterdam
Komponist	Jan Van de Laar
Kolorist	Scott Harris
Executive Producer	Anya Kruzmetra
Produktionkoordinator	Salt Ibraeva
Schauspieler	Caster Semenya