| Titel | Fire |
| Agentur | Ogilvy Worldwide |
| Kampagne | Fire |
| Werbende | IBM |
| Marke | IBM |
| Posted | August 2000 |
| Geschäftsbereich | Firmen Computers, Arbeitsplätze & Server |
| Medientyp | Fernsehen |
| Länge | |
| Executive Creative Director | Chris Wall |
| Executive Creative Director | Susan Westre |
| Texter | Jeff O'Keefe |
| Texter | Andrea Sinert |
| Art Director | Jeff Curry |
| Agency Producer | Lee Weiss |
| Regisseur | Joe Pytka |
| Cutter | Adam Liebowitz |
| Produktionsfirma | PYTKA |
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