| Titel | Light Bulb |
| Agentur | AMV BBDO |
| Kampagne | Light Bulb |
| Werbende | The Economist |
| Marke | The Economist |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2004 / 5 |
| Produkt | The Economist |
| Geschäftsbereich | Zeitungen, Zeitschriften, Bücher |
| Medientyp | Außenwerbung |
| Markt | Großbritannien |
| Creative Director | Paul Belford |
| Creative Director | Nigel Roberts |
| Art Director | Paul Belford |
| Texter | Nigel Roberts |
| Account Supervisor | Oliver Forder |
| Account Supervisor | Rob Moore |
| Account Supervisor | Adam Kennedy |
| Account Supervisor | Simon Lamplough |
| Leiter der Werbeabteilung | Jacqui Kean |
| Art Director | Tony Hardcastle |
| Art Director | Roy Hyndman |
| Art Director | Matt Doman |
| Typograf | John Tisdall |
| Texter | Mark Tweddell |
| Texter | Tim Riley |
| Texter | Ian Heartfield |
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