| Titel | Optimist |
| Agentur | AMV BBDO |
| Kampagne | Optimist |
| Werbende | The Economist |
| Marke | The Economist |
| Posted | Mai 2005 |
| Geschäftsbereich | Zeitungen, Zeitschriften, Bücher |
| Medientyp | Außenwerbung |
| Markt | Großbritannien |
| Art Director | Tony Hardcastle |
| Art Director | Roy Hyndman |
| Art Director | Paul Belford |
| Art Director | Matt Doman |
| Creative Director | Paul Belford |
| Creative Director | Nigel Roberts |
| Typograf | John Tisdall |
| Texter | Mark Tweddell |
| Texter | Tim Riley |
| Texter | Nigel Roberts |
| Texter | Ian Heartfield |
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