Titel | My Angel Girlfriend |
Agentur | BBH |
Kampagne | Even Angels Will Fall |
Werbende | Unilever |
Marke | Axe/Lynx Excite variant |
Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 10 |
Geschäftsbereich | Badeartikel |
Slogan | Even angels will fall |
Story | 'My Angel Girlfirend' takes a humourous look at the way the angels have adapted to their new life on earth by focusing on a human/angel couple and the challenges their new love faces. |
Philosophie | This is the first time in Lynx’s history that it has created a global sequel to an advertising campaign |
Problem | Since launching in February 2011 the Angels campaign, developed by BBH, has helped to establish Excite as one of Lynx’s best-selling fragrances. Built on the insight that even an angel will sin when tempted, the global campaign has spanned TV, press, out of home and digital media |
Medientyp | Fernsehen & Kino |
Produktionsfirma | Moxie Pictures LDN |
Ton | Wave Studios |
Ton | Ed Downham |
Ton | Aaron Reynolds |
Cutter | Bill Smedley |
Direktor Fotografie | Richard Mott |
Produzent | Alicia Farren |
Regisseur | Frank Todaro |
Etatdirektor | Keir Mather |
Kundenbetreuer | Jen Omran |
Agency Producer | Chris Watling |
Creative Teammitglied | Dominic Goldman |
Creative Director | Dominic Goldman |
Creative Director | David Kolbusz |
Creative Teammitglied | David Kolbusz |
Werbeleiter | Tomas Marcenaro |
Post-Produktion | The Mill London |
Redaktionsbüro | Work Editorial |