| Titel | Fridge |
| Agentur | AMV BBDO |
| Kampagne | Fridge |
| Werbende | Diageo |
| Marke | Guinness |
| Posted | März 2006 |
| Geschäftsbereich | Bier, Cidre |
| Story | Fridge was shot in Prague on a giant set built to the exact, scaled-up proportions of a real fridge. The actor playing the barman, a Czech himself, used two giant plastic pint glasses (one empty, one black) to move around on set. The beer shown is actual real Draught GUINNESS® being poured into a regular-sized pint glass. This was shot against a blue screen and then the GUINNESS® was superimposed onto the giant pint in post-production. |
| Philosophie | This ad builds on the iconic Good things come to those who wait campaign, highlighting the great GUINNESS® experience that people can enjoy at home. Showing that Draught GUINNESS® in cans is as good as the stuff down the pub, it tells the story of a barman in a rather unusual bar pouring a gigantic pint of GUINNESS® beer |
| Medientyp | Fernsehen |
| Länge | |
| Texter | Adam Rimmer |
| Art Director | Peter Davies |
| Werbeleiter | Russell Jones |
| Etat-Planer | Tricia Russo |
| Media Planner | Ian Edwards |
| Produktionsfirma | HSI |
| Regisseur | JJ Keith |
| Cutter | Bill Smedley |
| Post-Produktion | MPC |
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