| Titel | We Gave Blood |
| Agentur | BMF |
| Kampagne | We Gave Blood |
| Werbende | Red Cross |
| Marke | Australian Red Cross Blood Service |
| Posted | Dezember 2004 |
| Geschäftsbereich | Blut-/Organspende |
| Philosophie | Using a real 'live' blood box, we mailed 30 media buyers showing them our unconventional approach. |
| Problem | Less than 3% of the Australian population will give blood and some 80% of the population will need a blood transfusion in their lifetime. We'd created a unique campaign but needed some 'free' TV media to continue running it. |
| Ergebnis | Two TV channels agreed to run the commercials free of charge - an extraordinary Aus $1,537,000 of free media. When the ads ran, the national increase in calls was 87% and the increase to registrations on donateblood.com.au was 848% |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Markt | Australien |
| Creative Teammitglied | Andrew Ostrom |
| Creative Teammitglied | Andrew Petch |
| Produzent | Emma Lawrence |
| Regisseur | Ben Lawrence |
| Creative Director | Warren Brown |
| Agency Producer | Mandy Payne |
| Produktionsfirma | Caravan Pictures |