Pizza Pizza - "Pizza Bank"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Kanada

1033

Marke: Pizza Pizza
Länder: Kanada

Werbende: Pizza Pizza

Titel	Pizza Bank
Agentur	Zulu Alpha Kilo
Kampagne	Fixed-Rate Pizza
Werbende	Pizza Pizza
Marke	Pizza Pizza
Datum der ersten Ausstrahlung/Veröffentlichung	2024 / 1
Geschäftsbereich	Gastätte & Schnellgaststätte
Story	Pizza Pizza is celebrating a new year of its popular Fixed-Rate Pizza promotion in a way you might not expect: by transforming itself into a bank. Launching January 26th, the new campaign portrays Pizza Pizza as a fanciful new Pizza Bank, dedicated to helping Canadians get the best rates on their pizza. The campaign is promoting a new year of the Fixed-Rate Pizza, a four-topping XL pizza for a low price — $17.99 — that’s guaranteed not to increase all year. The new Fixed-Rate Pizza continues Pizza Pizza’s core brand belief that “Everyone Deserves Pizza” – keeping it more affordable for all pizza lovers, even as inflation and mortgage rates rise. The original Fixed-Rate Pizza launched in July 2022, letting Canadians “lock in” to a price on pizza that was guaranteed not to increase for 12 months. The promotion was so successful that the initial price guarantee was extended to 18 months, despite the rising cost of ingredients. To date, more than two million Fixed-Rate Pizzas have been sold. The campaign was also widely recognized for its creativity and effectiveness including winning three Effies in 2023.
Medientyp	Fernsehen
Länge	30 seconds
Agentur	Zulu Alpha Kilo NY
Kreativvorstand	Zak Mroueh
Chief Creative Officer	Brian Murray
Chief Creative Officer	Jenny Glover
Creative Director	Michael Siegers
Art Director	Michael Siegers
Creative Director	Jonah Flynn
Texter	Jonah Flynn
Texter	Jackson Kemp
ACD	Ivan Mallqui
Art Director	Ivan Mallqui
Kundenbetreuer	Alyssa Guttman
Kundenbetreuer	Alex Berube
Werbeleiter	Adrian Fuoco
Werbeleiter	Amber Winters
Werbeleiter	Adam Williamson
Werbeleiter	Raymond Luk
Leiter Strategie	Heather Segal
Strategy Director	Cameron Fleming
Agency Producer	Jesse Brook
Medienagentur	Media Experts
Produktionsfirma	Suneeva
Regisseur	Devon Ferguson
EP	Geoff Cornish
EP	Hannah Gill
Food Stylist	Nicole Young
Post	Zulubot
Produktionsfirma	Zulubot
Cutter	Alain Elliott
Kolorist	Can Yuksel
Online Artist	Felipe Chaparro
Online Artist	Jeff Zablotny
Assistenzredakteur	Adrian Gluvakovich
Media/Comms Team	Faebri Michetti
Media/Comms Team	MacKenzie McNevin
Media/Comms Team	Lily Lazzara
Media/Comms Team	Justin Gagnon
Media/Comms Team	Maria Gomez
PR Agency	spPR
DP	Grant Cooper
Herstellungsleiter	Mike Masters
Post-Produktion	Lena Hamady
Audio	Creighton Doane