Campbell Company of Canada - "Campbell’s pAIntings"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Kanada

8826

Marke: Campbell Company of Canada
Länder: Kanada

Werbende: Campbell's

Titel	Campbell’s pAIntings
Agentur	Zulu Alpha Kilo
Kampagne	Campbell’s pAIntings
Werbende	Campbell's
Marke	Campbell Company of Canada
Datum der ersten Ausstrahlung/Veröffentlichung	2024 / 3
Geschäftsbereich	Nahrungsmittel
Story	Campbell Company of Canada is putting the AI in pAIntings with its latest marketing campaign aimed to help modernize its iconic red and white condensed soup can. The soup brand is leveraging generative artificial intelligence (AI) to reimagine artwork of its iconic can through various artistic styles, which will debut on social. For decades, Campbell’s has been a leading food brand and an art inspiration. The soup brand has brought to life engaging visualizations of how its famous red and white can could have been painted in a range of styles from the past, intended to reconnect Campbell’s with creativity. As part of their “Campbell’s pAIntings” campaign, the brand’s Instagram page @campbellcanada, will be transformed into a virtual gallery featuring over a dozen reimagined artistic AI outputs, to surprise and delight consumers and art lovers alike. The artwork will also pop up on transit shelters.
Medientyp	Fernsehen
Länge	43 seconds
Agentur	Zulu Alpha Kilo
Kreativvorstand	Zak Mroueh
Chief Creative Officer	Brian Murray
Chief Creative Officer	Jenny Glover
Stellvertretender Creative Director	Michael Romaniuk
Art Director	Michael Romaniuk
Stellvertretender Creative Director	Marco Buchar
Texter	Marco Buchar
Kundenbetreuer	Alyssa Guttman
Geschäftsführer	Sean Bell
Technology	Sean Bell
Strategy Team	Aurora Stewart de Peña
Agency Producer	Ola Stodulska
Agency Producer	Steven Czikk
Medienagentur	Spark Foundry
Medienteam	Christina Falconer
Medienteam	Doyeon Kim
Medienteam	Varun Oza
Post	Zulubot
Produktionsfirma	Zulubot
Post	Lena Hamady
Post	Sarah Dayus
Online Producer	Lena Hamady
Tonstudio	Zulubot
Studio	Zulubot
Produktionskünstler	Mila Lukezich
Executive Strategy Director	Heather Segal
Public Relations	spPR
PR	Sonia Prashar
PR	Aileen O’Sullivan
PR	Nikita Shivdasani
Cutter	Oren Michaels
Mix Engineer	Oren Michaels
Studio-Manager	Sandra Noto
Studio-Manager	Henry Eugenio