Minute Maid - "Minute Maid - 'Cones' Digital Short"

Publicis Sapient

Publicis Sapient Boston, Vereinigte Staaten von Amerika

20101

Marke: Minute Maid
Länder: Vereinigte Staaten von Amerika

Werbende: Coca-Cola Company

Titel	Minute Maid - 'Cones' Digital Short
Agentur	Publicis Sapient
Kampagne	Minute Maid Digital videos - Pure Squeezed
Werbende	Coca-Cola Company
Marke	Minute Maid
Datum der ersten Ausstrahlung/Veröffentlichung	2012 / 2
Geschäftsbereich	Fruchtsäfte & Fruchtgetränke
Slogan	Minute Maid Pure Squeezed tastes so much like a fresh, ripe orange that oranges are upset”
Story	“Minute Maid Pure Squeezed tastes so much like a fresh, ripe orange that oranges are upset”—a simple thought that drove an integrated campaign for Minute Maid and their newest product. On TV, Modern Family’s Ty Burrell served as moderator between the juice and an upset orange. And in the social space, we extended the campaign with three digital shorts that brought this ‘upset orange’ storytelling into the real world and the supermarket juice aisle. By pairing our quirky short stories with a faux-suspense humor, we created content that linked directly to the overarching story while still extending into new territory.
Philosophie	Minute Maid 'Cones' digital short is the digital social extension supporting a larger campaign story for the Minute Maid Pure Squeezed brand Has anyone seen this happening in the juice aisle? Minute Maid Pure Squeezed tastes as good as a fresh, ripe orange—and oranges are upset.
Medientyp	Internet-Film
Mehr Informationen	https://www.facebook.com/MinuteMaid?sk=app_337395346303385
Agency	SapientRazorfish
Chief Creative Officer	Gaston Legorburu
Cutter	Andres Ripoll
Art Director	Omar Mendez
Texter	Cynthia Posillico
Texter	Casey Woods
Stellvertretender Creative Director	Sasha Kobrynich
Executive Creative Director	Juan Morales
Creative Director	Andrew Goldstein
Creative Director	James Allen