Angfa - "Washable Book"

McCann Health

McCann Health Tokyo, Japan

Awards

3291

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Angfa
Länder: Japan

Werbende: Angfa

Titel	Washable Book
Brief	The Washable Book inspires behavioural change by transforming reading into physical learning. The book’s characters can only achieve their colourful futures by having their dirty hands washed. This helps the children make the connection between clean hands and their future goals. The book uses three layers: when the character’s dirty hand on the top layer is washed, the white ink of the middle layer becomes transparent, allowing the colourful bottom layer to show through.
Agentur	McCann Health
Kampagne	Washable Book
Werbende	Angfa
Marke	Angfa
Posted	Februar 2018
Geschäftsbereich	Hygiene, Körper- & Schönheitspflege
Story	Introducing THE WASHABLE BOOK, the world’s first picture story book that teaches the importance of hand-washing, while washing the pages. As the children wash the hands of the characters on each page, the colors of the illustrations are revealed with a special printing technology. At the same time they learn through the act of washing their hands that germ-free hands are key to a healthy future. All children have wishes for their future. However, in developing countries, 6000 children die every day from infectious diseases such as pneumonia, diarrhea and malaria which are transmitted via dirty hands. Angfa, a Japanese soap company wanted to teach them the importance of hand-washing to protect their lives and their future. Since its launch, the story of the WASHABLE BOOK spread through numerous media with over 1.5 billion impressions and increased sales of Angfa’s soap by 1730%. But most importantly, it’s changing children’s lives and making their wishes all the more real.
Medientyp	Fernsehen & Kino
Länge	120 seconds
Executive Creative Director	Sean Riley
Group Creative Director	Shunsuke Kakinami
Art Director	Hisashi Matsui
Art Director	Noriaki Tanimura
Texter	Mai Kaneda
Etatdirektor	Shinichiro Oku
Agency Producer	Hideki Kanishi
Head of Client	Manami Sakamura
Produktionsfirma	SEIO PRINTING CO., LTD.
Produktionsfirma	HAKUSHODO INC.
Produktionsfirma	Amana Inc.
Druck-Produzent	Kyoichi Hara
Druck-Produzent	Misa Shoyouiriki
Druck-Produzent	Go Watanabe
Print-Produzent	Sayaka Nanamiya
Produzent	Yasushi Ono
Director / Editor	Makoto Imamura
Executive Creative Director	Riley Sean
Creative Director, Planner	Shunsuke Kakinami
Art Director	Hisashi Matsui
Art Director, Illustrator	Noriaki Tanimura
Copywriter	Mai Kaneda
Print Producer	Hideki Kanishi
Account Director, Content Producer	Shinichiro Oku
Group Account Director	Toru Tanaka
Print Producer	Kyoichi Hara
Print Producer	Misa Shoyoiriki
Print Producer	Go Watanabe
Print Producer	Sayaka Nanamiya
Film Producer	Yasuyuki Ono
Film Director, Editor	Makoto Imamura
Head of Client	Manami Sakamura
Client Supervisor	Shiho Tanaka
Client Supervisor	Yohei Minota
Entrant Company	McCANN HEALTH
Idea Creation	McCANN HEALTH
Production	McCANN HEALTH
PR	McCANN HEALTH