Marketing Platform Ideas, Consulting, Creative Direction, Writing
at
Bernstein-Rein Advertising
Kansas City, Vereinigte Staaten von Amerika
| Titel | Tenth of a Century |
| Agentur | RPA |
| Kampagne | Newport Beach Film Festival 2009 |
| Werbende | Newport Beach International Film Festival |
| Marke | Newport Beach Film Festival |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2009 / 4 |
| Geschäftsbereich | Festivals & Messen |
| Story | Hondas Brand advertising campaign simply demonstrates Everybody Knows Somebody Who Loves a Honda across digital, TV, in-theater and print. This campaign shows the unique bond between people, Hondas and other people in a simple, iconic and human way. The first installment of the Honda Brand campaign began in August when Honda launched its official Facebook page (www.facebook.com/honda) with a social-experiment application to recruit Honda fans to show how everyone knows someone who loves a Honda. Three early participants in the Facebook social-experiment were cast to appear in the new Honda Brand spots. All others featured in the spots are actual Honda owners and were selected through real-people casting in New York, N.Y.; Boulder, Colo.; and Charleston, S.C., where the spots were filmed. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Vereinigte Staaten von Amerika |
| Spezialeffekte | A52 Visual Effects |
| Animation | A52 Visual Effects |
| Chief Creative Officer | David Smith |
| Agency Executive Producer | Gary Paticoff |
| Art Director | Scott McDonald |
| Produktionsfirma | Elastic |
| Regisseur | Andrew Hall |
| Tonstudio | Robot Repair |
| Produktionsfirma | Robot Repair |
| Creative Director | Scott McDonald |
| Executive Producer | Alex Gorodetzki |
| Produzent | Jenny Bright |
| Executive Producer | Linda Carlson |
| Kolorist | Patrick Murphy |
| Executive Producer | Douglas Darnell |
| Tonstudio | Douglas Darnell |
| Komponist | Kael Alden |
| Tonstudio | Framework Sound, Inc. |
| Tonstudio | Ken Dahlinger |
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