| Titel | Pope/ Global Cocktail |
| Agentur | Brand Architecture International New York |
| Kampagne | Pope/ Global Cocktail |
| Werbende | The Economist |
| Marke | The Economist |
| Posted | Februar 2001 |
| Produkt | Magazine |
| Geschäftsbereich | Zeitungen, Zeitschriften, Bücher |
| Story | Even after 156 years of publishing one of the world's most influential journals, The Economist finds itslef misunderstood in North America. Thought of as a daunting and dull periodical for economists and acturials, it was our challenge not only to raise awareness, but to inspire people to reconsider their perceptions of the magazine. |
| Medientyp | Presse & Publikationen |
| Markt | Vereinigte Staaten von Amerika |
| Creative Director | Marty Weiss |
| Texter | Rick Condos |
| Art Director | Jeff Compton |
| Schauspieler | John Paul II |
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