| Titel | Kettlebell |
| Agentur | Jung von Matt AG |
| Kampagne | Kettlebell |
| Werbende | DocMorris |
| Marke | DocMorris - The Pharmacy |
| Posted | November 2022 |
| Geschäftsbereich | Hygiene, Körper- & Schönheitspflege |
| Story | DocMorris is a brand that previously only made controversial headlines. Since a majority of Germans still do not trust in health in a digital context, convincing a broad audience of a brand that specializes in this exact field was a particularly challenging task.So, how did we get people to trust DocMorris with their health?…With a viral that emotionalized DocMorris right around Christmas time – the time of year, when family and health becomemost important to us.Christmas 2020 made values like togetherness, family and health more important than ever, so, we created a film that focused on this exact insight. We told the heartwarming story of an old man preparing for a big Christmas moment with his granddaughter and convinced millions of viewers to see the brands’ personal and humane side. By putting the emotional spotlight on the brand, we reached 147 million views worldwide. |
| Medientyp | Internet-Film |
| Director of Marketing | Gil Pfitzenmaier |
| Direktor Kreation | Dörte Spengler-Ahrens |
| Creative Director | Alex Schmid |
| Texter | Olasumbo Pinheiro |
| Art Director | Ibrahem Ghareib |
| Projektmanager | Natalie Martens |
| Projektmanager | Tasja Oldach |
| Projektmanager | Viktor Mahé |
| Agency Producer | Dennis Wendt |
| Produktionsfirma | Markenfilm GmbH & Co. KG |
| Executive Producer | Marc Strass |
| Regisseur | Sune Sorensen |
| Assistant Director | Alan Finlay |
| Herstellungsleiter | Tim Freudenthal |
| Direktor Fotografie | Franz Lustig |
| Leitung Musik | Clarissa Beckert |
| Musik | 2WEI Music GmbH |
| Komponist | Nathan Padgett |
| Komponist | Simon Heeger |
| Komponist | Christian Vorlände |
| Director of Marketing | Gil Pfitzenmaier |
| Managing Director Creation | Dörte Spengler-Ahrens |
| Creative Director | Alex Schmid |
| Copywriter | Olasumbo Pinheiro |
| Art Direction | Ibrahem Ghareib |
| Project Management | Natalie Martens, Tasja Oldach, Viktor Mahé |
| Agency Producer | Dennis Wendt |
| Production company | Markenfilm GmbH |
| Executive Producer | Marc Strass |
| Director | Sune Sorensen |
| Assistant director | Alan Finlay |
| Production Assistant | Tim Freudenthal |
| Director of Photography | Franz Lustig |
| Music Supervision | Clarissa Beckert |
| Music | 2WEI Music |
| Music Composer | Nathan Padgett, Simon Heeger, Christian Vorlände |
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