Anchor - "Anchor Milk Slams Real"

Colenso BBDO Auckland

Colenso BBDO Auckland Auckland, Neuseeland

Awards

8882

Marke: Anchor
Länder: Neuseeland

Werbende: Fonterra Brands

Titel	Anchor Milk Slams Real
Agentur	Colenso BBDO Auckland
Kampagne	Go Strong
Werbende	Fonterra Brands
Marke	Anchor
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 4
Geschäftsbereich	Milch & Milchprodukte
Story	In a culture of celebrating the carefully crafted selfie, there is nothing more beautiful, more revealing, or more disarming than a real authentic smile. This is particularly true for our target audience of millennials and generation Z, who have grown up using other people’s social media feeds as a barometer for happiness. Milk helps to naturally grow bright and healthy teeth, so World Champion Slam poet Harry Baker performs a poem as an ode to the moments when they’re put on show. We approached a diverse group of young people from around Auckland City to capture authentic moments in our documentary-style film. The piece focuses on the transition a person makes between reflection, and breaking into an unaffected grin. We highlighted this genuine interaction where people can’t help but bare their teeth to illustrate the connection between candid joy and a unique, natural smile.
Medientyp	Case Study
Länge	86 seconds
Creative Director	Dave Brady
Art Director	Samuel Trimble
Texter	Georgia Johnstone
Kreativvorstand	Nick Worthington
Director of Broadcast	Jen Storey
Texter	Harry Baker
Global Business Lead	Rachel Morgan
Group Business Director	Annabel Rees
Kundenbetreuer	Tymon Rackley
Planungsleiter	Mylene Ong
General Manager	Otavio Faccina
Marketing Manager	Kevin Taffs
Komponist	Peter Hobbs
Motion Design	Jonny Kofoed
Produzent	Helen Naulls
Chief Marketing Officer (CMO)	Andy Dasgupta
Direktor Fotografie	Megan Au