Titel | Street Sculptures |
Agentur | DDB Canada |
Kampagne | Faceless Sculptures |
Werbende | First United |
Marke | First United |
Datum der ersten Ausstrahlung/Veröffentlichung | 2010 / 12 |
Geschäftsbereich | Gemeinnützige Organisationen |
Philosophie | We wanted to highlight First United’s efforts to help people get off the streets. We placed life-size statues of homeless people on streets in the downtown core. Upon closer inspection it became clear that there were no people inside the soiled clothes. (These sculptures were based on the artwork of artist Mark Jenkins, who endorsed the project.) A cardboard sign reading, ‘Help get someone off the street,’ accompanied each sculpture. |
Problem | First United gives a lot more than food and shelter. They provide a sense of community for those living on the fringes of society. They offer counseling for people with mental and health issues. They provide a way for street people to connect with family, the government and financial institutions. They help people get into assisted housing programs, education programs and work opportunities. First United catches the people who fall through the cracks of society. |
Medientyp | Ambient |
Creative Director | Cosmo Campbell |
Creative Director | Dean Lee |
Creative Director | Mark Jenkins |
Texter | Kevin Rathgeber |
Texter | James Chutter |
Texter | Cameron Reed |
Art Director | Colin Hart |
Texter | Mark Jenkins |
Kundenbetreuer | Kaeda Cameron |
Kundenbetreuer | Karen Martin |
Produzent | Scott Russell |
Model Maker | Aaron Jordan |
Artist | Mark Jenkins |