The Ramadan bundle - "The fasting pixels"

Leo Burnett Riyadh

Leo Burnett Riyadh Riyadh, Saudi-Arabien

4191

Titel	The fasting pixels
Agentur	Leo Burnett Riyadh
Kampagne	The fasting pixels
Werbende	McDonald's
Marke	The Ramadan bundle
Datum der ersten Ausstrahlung/Veröffentlichung	2018
Geschäftsbereich	Gastätte & Schnellgaststätte
Philosophie	Ramadan, the holy month whereby Muslims across Saudi Arabia fast during day-time to purify their souls are bombarded with mouthwatering food commercials. For many Saudis this creates frustrations towards food brand. Ramadan, the Holy Month that all Muslims wait for to “purify their souls” and bound to fast until the sunset. But on this occasion, the city is flooded with food images tempting the people while they are fasting. In Saudi, the culture is to pixelate everything that is tempting. So, we pixelated each food item during the day in several malls, then revealed it at night, along with the Ramadan bundle.
Medientyp	Interaktiv
Länge	66 seconds
Chief Creative Officer	Bechara Mouzannar
Chief Operating Officer	George Maktabi
Reginal ECD	Mohammed Bahmishan
Creative director	Alexandre Choucair
Group Communication Director	Fady Yamak
Stellvertretender Creative Director	Thierry Chehab
Stellvertretender Creative Director	Ehab Armanious
Art Director	Andre Freiha
Art Director	Andreas Achjian
Animator	Peter Aoun
Producer	Jessica Youness
Fotograf	Cedric Ghosoub
Production house	Optix