Hansgrohe - "The Rain Pack"

Accenture Song (formerly Kolle Rebbe)

Accenture Song (formerly Kolle Rebbe) Hamburg, Deutschland

Awards

8377

Marke: Hansgrohe
Länder: Deutschland

Werbende: Hansgrohe SE

Titel	The Rain Pack
Agentur	Accenture Song (formerly Kolle Rebbe)
Kampagne	The Rain Pack
Werbende	Hansgrohe SE
Marke	Hansgrohe
Posted	November 2017
Geschäftsbereich	Haushaltsgeräte, Möbel & Gartenbedarf
Philosophie	The Hansgrohe Raindance shower head sets new standards for shower pleasure. Its water stream is enriched with air to imitate the feeling of tropical rain. We let customers experience an in-store taste of the key benefit of the Raindance shower head – with the first shower head packaging that has the sound of rain inside. Our objective was to grab the attention of the target group at the point of sale, and create interest for the unique Hansgrohe Raindance product benefit: a shower that lets you feel tropical rain on your skin. The Rain Pack was inspired by traditional rain sticks. Spaces inside became a 3-chamber sound system through which specially selected objects bounce: pearl barley for high notes, lentils for low notes, and dry rice for mid-range frequencies. Shaped folds cause these loose elements to gradually pass through the chambers, imitating the sound of tropical rain, without increasing the weight of the standard packaging. The axisymmetric design encourages consumers to turn the pack and trigger the sound. The Rain Pack encouraged customers to spend an above-average amount of time with the product, playfully inviting them to buy. Resulting in one of the most successful sales promotions in the Hansgrohe company history.
Medientyp	Interaktiv
Länge	89 seconds
Head of Client Services	Joachim Huber
Head of Client Services	Olivier Sogno
Kundenbetreuer	Isabell Wust
Agency	Accenture Song (formerly Kolle Rebbe)
Executive Creative Director	Sascha Hanke
Creative Director	Christian Meyer
Creative Director	Steffen König
Copywriter	Sandra Pirker
Texter	Georg Keibel
Art Director	Ebru Karabulut
Art Director	Moritz Hake
Agency Producer	Christopher Tychsen
Agency Producer	Bey-Bey Chen-Rönz
Produktionsfirma	Markenfilm Wedel
Director	Phillip Mall
Producer	Lisa Hadeler
Tonstudio	HASTINGS Music Hamburg
Sounddesigner	Oscar Meixner
Produktionsmanager	Martin Luhe
Grafik-Designer	Lea Johannsen
Grafik-Designer	Luyu Zou
Fotograf	Christian Lohfink