Titel | Bear Hug |
Agentur | Wieden + Kennedy |
Kampagne | Pass the Cheer - Starbucks |
Werbende | Starbucks Corporation |
Marke | Starbucks |
Posted | November 2007 |
Geschäftsbereich | Kaffee, Tee, Kakao |
Slogan | Pass the Cheer |
Story | A woman is snowshoeing in the woods and through the falling snow sees a bear. Surprised at first she soon gets the idea to give the bear a big hug, he is startled, but then hugs her back. Cut to a bunny pushing into frame the new Peppermint white chocolate mocha beverage from Starbucks. |
Medientyp | Fernsehen |
Länge | |
Tonstudio | Stimmung |
Creative Director | Danielle Flagg |
Creative Director | Jed Alger |
Texter | Jen Nicolazzo |
Art Director | Matthew Carroll |
Etatdirektor | Allison Bick |
Kundenbetreuer | Andrew Shafer |
Agency Producer | Sarah Shapiro |
Agency Producer | Chris Lawson |
Executive Creative Director | Jelly Helm |
Executive Creative Director | Steve Luker |
Agency Executive Producer | Ben Grylewicz |
Produktionsfirma | LAIKA/house |
Post-Produktion | Mission Control |
Musik | Badly Drawn Boy |
Audio-Postproduktion | Eleven |