Titel | A small Army |
Agentur | Saatchi & Saatchi |
Kampagne | A small Army |
Werbende | Norrmejerier |
Marke | Verum |
Posted | Februar 2008 |
Produkt | Health Yoghurt |
Geschäftsbereich | Milchprodukte & Eier |
Story | Verum consists of 100 billion good bacterias that are good for you. A whole army fights for good in your stomach. |
Philosophie | Creatively animate the bacterias and make the market get to know the brand as a Verum army for health. |
Problem | Let the market know that Verum has highest concentration of good bacteria of any product on the market. |
Ergebnis | Don't know yet but the tv-ad was very well received and sales increased noticeable. The print is made to support the tv-ad. |
Medientyp | Zeitschriftenanzeige |
Markt | Schweden |
Fotograf | Alexander Crispin |
Art Director | Lisa Engardt |
Texter | amalia pitsiava |
Post-Produktion | Kaktus Film |