amalia pitsiava
Senior copywriter at Saatchi & Saatchi
Stockholm, Sweden, Schweden
TitelA small Army
Agentur
Kampagne A small Army
Werbende Norrmejerier
Marke Verum
PostedFebruar 2008
Produkt Health Yoghurt
Geschäftsbereich Milchprodukte & Eier
Story Verum consists of 100 billion good bacterias that are good for you. A whole army fights for good in your stomach.
Philosophie Creatively animate the bacterias and make the market get to know the brand as a Verum army for health.
Problem Let the market know that Verum has highest concentration of good bacteria of any product on the market.
Ergebnis Don't know yet but the tv-ad was very well received and sales increased noticeable. The print is made to support the tv-ad.
Medientyp Zeitschriftenanzeige
Markt Schweden
Fotograf
Art Director
Texter
Post-Produktion

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