Parents of Road Victims - "The Road"

Happiness Brussels, an FCB Alliance

Happiness Brussels, an FCB Alliance Bruxelles, Belgien

9441

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Parents of Road Victims
Länder: Belgien

Werbende: OVK / PEVR (Parents of Child Road Victims)

Titel	The Road
Agentur	Happiness Brussels, an FCB Alliance
Kampagne	The Road
Werbende	OVK / PEVR (Parents of Child Road Victims)
Marke	Parents of Road Victims
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 10
Geschäftsbereich	Verkehrssicherheit
Story	Users of Belgium’s biggest streaming platform, Streamz, discovered an unusual trailer. A trailer that promotes watching “The Road”. Meaning: not a movie or series, but the actual road. Research from the Belgian Traffic Institute* (VIAS) shows that 7% of Belgian drivers have watched a movie or series while driving. The trailer looks like it’s promoting a suspenseful movie worth watching. Like many other trailers, it shows quotes from movie critics. Only in this case, the critics are the parents of real road victims, urging viewers to watch the road. With quotes like “don’t miss a second”, “you need to see this”, or “a must-watch”. Ending with a simple, but powerful message: watch the road.
Medientyp	Branded Content
Länge	90 seconds
Chief Creative Officer	Geoffrey Hantson
Creative Director	Katrien Bottez
Executive Creative Director	Philippe Fass
Geschäftsführer	Hans Smets
Creative Teammitglied	Frederik Clarysse
Executive Producer	Bart Vande Maele
Cutter	Simon Schuurman
Head of Design	Dries Lauwers
Designer	Lore Snauwaert
Designer	Emilie Wauthelet
DTP	Loïc Lenoble
Assistant Producer	Francis Bosschem
Ton	Jen Connolly Raygun
Executive Creative Direction	Karen Corrigan
Account Executive	Raphael Naudts
Lead Production Artist	Arthur De Wachter
Motion Design	Remke Faber
Musik	Jaan Hantson
Sounddesigner	Jaan Hantson
Regisseur	Delano Sookha
Direktor Fotografie	Delano Sookha