Titel | Secure Freeze (85s) |
Agentur | BETC Paris |
Kampagne | Secure Freeze |
Werbende | Cisco Systems, Inc. |
Marke | Cisco |
Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 11 |
Geschäftsbereich | IT Lösungen, ISP für Firmen |
Story | In a gracious and refreshing choreography, the campaign depicts how Cisco cyber-security solutions empower IT managers to respond to cyber threats in an instant, as if the danger was frozen in time and contained in a blink of an eye. The new ad and creative will roll out on-air, online and in major airports, focused on broadening awareness of Cisco in security. Understanding by 2025, 75% of the company’s workforce and potential buyers be millennials and Gen Z, there’s a heavy emphasis on audio as a distinct brand language. |
Philosophie | Security incidents happen and can FREEZE your business, it’s just a fact, but with Cisco tech, you can rest easy. This is the premise of the new campaign Cisco has developed in a collaboration with BETC, the acclaimed global French agency |
Medientyp | Interaktiv |
Länge | |
Markt | Vereinigte Staaten von Amerika |
Werbeleiter | Carrie Palin |
Werbeleiter | Michele Janes |
Werbeleiter | Dennis Lim |
Werbeleiter | Patti Cocciolo |
Werbeleiter | Tenny Pearson |
Werbeleiter | Holly Couden |
Werbeleiter | Emily Vicente |
President | Bertille Toledano |
Associate Director | Guillaume Espinet |
Kundenbetreuung | Annabelle Beugnet |
Kundenbetreuung | Guewel Essioux |
Kundenbetreuung | Elea Benoit |
Chief Creative Officer | Rémi Babinet |
Creative Director | Jérôme Galinha |
Art Director | Thomas Defert |
Texter | Olivier Mille |
Strategieplaner | sebastien houdusse |
Traffic Manager | Celia Chiarott-Dafi |
Agency Producer | David Green |
Produktionsfirma | Division Paris |
Regisseur | Thierry Poiraud |
Direktor Fotografie | Mathias Boucard |
Produzent | Charlotte Lepot |
Herstellungsleiter | Aurélia Lafaye |
Produktionsdesigner | Alex Vivet |
Ausstattung/Styling | Liate Cohen |
Steadycam | Aymeric Colas |
Produktionkoordinator | Amelie Zibi |
Musik | GUM – Green United Music |