| Titel | Secure Freeze (30s) |
| Agentur | BETC Paris |
| Kampagne | Secure Freeze |
| Werbende | Cisco Systems, Inc. |
| Marke | Cisco |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 11 |
| Geschäftsbereich | IT Lösungen, ISP für Firmen |
| Story | In a gracious and refreshing choreography, the campaign depicts how Cisco cyber-security solutions empower IT managers to respond to cyber threats in an instant, as if the danger was frozen in time and contained in a blink of an eye. The new ad and creative will roll out on-air, online and in major airports, focused on broadening awareness of Cisco in security. Understanding by 2025, 75% of the company’s workforce and potential buyers be millennials and Gen Z, there’s a heavy emphasis on audio as a distinct brand language. |
| Philosophie | Security incidents happen and can FREEZE your business, it’s just a fact, but with Cisco tech, you can rest easy. This is the premise of the new campaign Cisco has developed in a collaboration with BETC, the acclaimed global French agency |
| Medientyp | Interaktiv |
| Länge | |
| Markt | Vereinigte Staaten von Amerika |
| Werbeleiter | Carrie Palin |
| Werbeleiter | Michele Janes |
| Werbeleiter | Dennis Lim |
| Werbeleiter | Patti Cocciolo |
| Werbeleiter | Tenny Pearson |
| Werbeleiter | Holly Couden |
| Werbeleiter | Emily Vicente |
| President | Bertille Toledano |
| Associate Director | Guillaume Espinet |
| Kundenbetreuung | Annabelle Beugnet |
| Kundenbetreuung | Guewel Essioux |
| Kundenbetreuung | Elea Benoit |
| Chief Creative Officer | Rémi Babinet |
| Creative Director | Jérôme Galinha |
| Art Director | Thomas Defert |
| Texter | Olivier Mille |
| Strategieplaner | sebastien houdusse |
| Traffic Manager | Celia Chiarott-Dafi |
| Agency Producer | David Green |
| Produktionsfirma | Division Paris |
| Regisseur | Thierry Poiraud |
| Direktor Fotografie | Mathias Boucard |
| Produzent | Charlotte Lepot |
| Herstellungsleiter | Aurélia Lafaye |
| Produktionsdesigner | Alex Vivet |
| Ausstattung/Styling | Liate Cohen |
| Steadycam | Aymeric Colas |
| Produktionkoordinator | Amelie Zibi |
| Musik | GUM – Green United Music |
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