Very Chocolate - "Very Chocolate"

Cheil Hong Kong

Cheil Hong Kong Hong Kong, Hong Kong

18636

Titel	Very Chocolate
Agentur	Cheil Hong Kong
Kampagne	The Perfect Cure for Almost Anything
Werbende	Very Chocolate
Marke	Very Chocolate
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 5
Geschäftsbereich	Schokolade
Philosophie	Cheil Hong Kong has created a tongue-in-cheek new repositioning campaign for Very Chocolate, the real chocolate brand made with 85% cacao. As dark chocolate is widely considered to have a range of medicinal and therapeutic benefits, Cheil has repositioned Very Chocolate as ‘The Perfect Cure for Almost Anything’ - from headaches to PMS. Cheil redesigned the brand’s labelling, highlighting what real chocolate can do and renaming it after the benefits it can provide such as ‘Natural Antidepressant’, ‘Energizer’, ‘Headache Formula’, ‘PMS Relief’ and ‘Pleasure++’. In a humorous twist, the labels emulate the look and wording of medicinal and pharmaceutical products. The brand refresh aims to not only put a smile on customers’ faces, but to give the brand stand out in a competitive market. The campaign also makes the chocolate synonymous with products that make you feel better, giving people even more reasons to eat Very Chocolate.
Medientyp	Case Study
Länge	77 seconds
Markt	Hong Kong
Executive Creative Director	Paul Chan
Creative Director	Peter Engelbrecht
Texter	Peter Engelbrecht
Texter	Paul Chan
Texter	Simon Handford
Art Director	Ivan Au
Art Director	Toby Hong
Art Director	Sandy Chan
Art Director	Noah Ho
Art Director	Joseph Harris