Starz / Lionsgate+ - "Life Uncensored "

adam&eveDDB

adam&eveDDB London, Großbritannien

1110

Marke: Starz / Lionsgate+
Länder: Großbritannien

Werbende: Lionsgate Entertainment Corporation

Titel	Life Uncensored
Agentur	adam&eveDDB
Kampagne	Life Uncensored
Werbende	Lionsgate Entertainment Corporation
Marke	Starz / Lionsgate+
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 9
Geschäftsbereich	Medien, Verlagswesen & Produktion
Philosophie	LIONSGATE+’s LIFE UNCENSORED campaign is brought to life in the one-night-event “A Night of Uncensored Entertainment”, solidifying the streaming platform’s position as the home of unapologetic adult escapism. As part of the latest work in the LIFE UNCENSORED campaign for LIONSGATE+, the event was created by adam&eveDDB and produced by Creative Giants. The guestlist was made up of London’s top tastemakers including influencers (Ephraim Lisk, Megan Bolton, Yvonne Victoria, Sophie Foster and more), press and partners, who were invited to experience the best and boldest of what the LIONSGATE+ platform has to offer. Hosts Envy the Drag Queen and PXSSY PALACE entertained a lively crowd inside the Film Shed adorned with dozens of TV screens displaying trailers of bold and provocative content from LIONSGATE+. On arrival guests were given a personalized passport to document their visit to four themed experience rooms dedicated to key shows – Outlander, The Great, P-Valley and Power Book IV: Force. The uncensored evening offered attendees the opportunity to visit rooms built like an 18th Century throne room, a strip club, a Scottish hilltop and a rage room set on the streets of Chicago. Within these rooms Scottish love odes were picked from trees and instagrammable regal scenes were set up for the kings and queens: the guests. Show inspired cocktails and canapes were dished up, serving an uncensored menu from ‘Exxxtra Crispy Wings’ to ‘Get Out My Grill burgers’. The event forms part of LIONSGATE+’s latest provocative campaign ‘Life Uncensored’ that positioned the premium streaming service as the ultimate destination for unapologetic adult escapism. The work from adam&eveDDB spanned TV, immersive OOH, radio, digital and social media, showcasing that LIONSGATE+ is the only place where audiences can live censor-free.
Medientyp	Fernsehen
Länge	40 seconds
Post-Produktion	Absolute Post
Music / Sound Design	750mph
Produktionsfirma	Audio Network
Werbeleiter	Darren Nielson
Werbeleiter	Linnea Hemenez
Werbeleiter	Melissa “Missy” Stankowski
Werbeleiter	Barbara Jeffrey
Werbeleiter	David Hutchin
Client Executive Creative Director	Rama Crouch-Wong
Produzent	Curtis Forristal
Werbeleiter	Candice Heath
Werbeleiter	Lana Huh
Client Creative Director	Kirk Fennel
Brand Strategy Manager	Anya Hurd
Werbeleiter	Christian Leoni
Werbeleiter	Kate Bianco
Chief Creative Officer	Richard Brim
Agency Producer	Sally Patterson
Agency Producer	Petrina Kilby
Agency Producer	Rebecca Treloar
Agency Producer	Nereida Valles
Agency Producer	Kayla Rudess
Leiter Strategie	Martin Beverley
Planungsleiter	Will Grundy
Planungsleiter	Lisa Stoney
Planner	Lisa Stoney
Chair	Tammy Einav
Chief Executive Officer (CEO)	Helen Andrews
Chief Client Officer	Miranda Hipwell
Geschäftsführer	James Rowe
Kaufmännischer Geschäftsführer	Jo Lorimer
Etatdirektor	Lily Henry
Etatdirektor	Erin Brogan
Account Management Team	Emma Falkenberry
Creative Director	Mark Shanley
Texter	Jane Barker
Art Director	Gaby Grant
Creative	Osob Yusuf
Animation	Niko Brown
Designer	Kelsey Plantas
Produktionsfirma	OB42
Executive Producer	Sam Holmes
Produzent	Jack Bradley
Regisseur	Diego Nunez Irigoyen
Direktor Fotografie	Giuseppe Favale
Medienagentur	Local Planet
Redaktionsbüro	Shift Post
Cutter	Saam Hodivala
Redaktionsbüro	C&A
Cutter	James Ireland
Cutter	Adrian Scanlon
Editorial Producer	Stephen Mead
Produzent Post-Produktion	Lisa Vaughan
Produzent Post-Produktion	Dannica Green
VFX Lead	Ben Robards
Kolorist	Jules Wileman
Musik	Theodore music
Leitung Musik	Tom Stanford