Prisma - "Telcollection"

TBWA\ Helsinki

TBWA\ Helsinki Helsinki, Finnland

Awards

3858

Marke: Prisma
Länder: Finnland

Werbende: Prisma

Titel	Telcollection
Agentur	TBWA\ Helsinki
Kampagne	Telcollection
Werbende	Prisma
Marke	Prisma
Datum der ersten Ausstrahlung/Veröffentlichung	2020
Geschäftsbereich	Kleidung & Accessoires Kaufhäuser
Philosophie	Prisma Telcollection was a counterpunch to a corona-torn market situation, when clothes were not selling anymore because of the transition from on-site work to remote offices. The brand activation challenged the audience to consider the product category of clothing from a totally new perspective in a way that was relevant to the bizzare times of COVID-19. The Telcollection was brought to life throughout the sales funnel all the way from traditional advertising to re-organizing the in-store experience in every Prisma around the country.
Medientyp	Integrated Media/360 Activation
Länge	108 seconds
Medienagentur	Carat Finland Oy Ab
Produktionsfirma	SCREEN
Creative Director	Joni Furstenborg
Etatdirektor	Juha Halmesvaara
Etatdirektor	Nina Immonen
Brand Manager	Minni Jaakola
Medienagentur	SOK Media
Designer	Hanna Karlsson
Art Director	Sami Kelahaara
Data & Insight Trainee	Ellen Lindbom
Vice President (VP)	Taneli Mattelmäki
Kundenbetreuer	Anette Michelsson
Texter	Tuomas Perälä
Executive Creative Director	Mikko Pietilä
Chief Creative Officer	Jyrki Poutanen
Texter	Roni Regnér
Junior Planner	Ville Ruokonen
Junior Art Director	Ville Rutanen
Planner	Anssi Soini
Junior Communication Specialist	Saana Sundberg
Projektmanager	Laura Pyykönen
Produzent	Hanna Heikkilä
Direktor Fotografie	Jonas Lundqvist
Cutter	Mikko Kuoppasalmi
Kolorist	Marko Terävä