Amnesty International - "Yong"

DDB Budapest

DDB Budapest Budapest, Ungarn

2490

Titel	Yong
Agentur	DDB Budapest
Kampagne	Make noise - Amnesty
Werbende	Amnesty International
Marke	Amnesty International
Posted	Mai 2008
Geschäftsbereich	Menschenrechte
Slogan	Make some noise for human rights
Story	Within the global Amnesty International (AI) Make some noise for human rights-fundraising concert platform, AI Hungary wanted to organise a concert, too. They wanted to raise awareness for AI and the violation of human rights in Hungary and abroad.
Philosophie	We made some noise for human rights infront of the parliament and disturbed their session. The Hungarian parliament is located on the banks of the river Danube. So we rented a ship and went up and down infront of the parliament while playing a very loud concert on the deck. Moreover, we put up posters which advertised for the concert and which dramatized the basic idea of Make some noise for human rights and which were very impactful by using photos of George W. Bush, Robert Mugabe and Kim Yong Il.
Problem	Make enough noise for human rights so that the public and politicians have no chance of closing their ears to our message. We wanted to organise a concert which - Cannot be stopped easily by the authorities - reaches the politicians (without them needing to visit it) - is unique and impactful enough to be of high newsvalue for increasing PR coverage
Medientyp	Presse & Publikationen
Art Director	Lukasz Brzozowski
Texter	Lukasz Brzozowski