Executive Creative Director
at
BBDO New York
New York, Vereinigte Staaten von Amerika
| Titel | Tear The Paper Ceiling |
| Agentur | Ogilvy New York |
| Kampagne | Tear The Paper Ceiling |
| Werbende | Ad Council |
| Marke | The Ad Council (in partnership with Opportunity@Work) |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 9 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Story | Ogilvy New York worked with non-profits the Ad Council and Opportunity@Work, with the support of 50 additional companies and organizations, to fight degree discrimination and help millions of skilled workers who do not have a bachelor’s degree to get a fair chance at better paying jobs and access upward economic mobility. This has an outsized impact on minorities and disadvantaged populations. As a result, companies struggle to both find talent and to reach their DE&I goals. |
| Philosophie | We launched Tear The Paper Ceiling, an initiative to get employers and society at large to grasp the scope of the problem, initiate a cultural shift and change their hiring processes. Alongside a nationwide PSA campaign with print, film, radio, digital and social assets, we created an immersive art installation for people to physically experience the paper ceiling and join the fight against degree discrimination. The campaign is driving major impact and becoming part of culture and a powerful tool for change towards a more sustainable inclusive labor market, with talent based on skills, not degrees. |
| Medientyp | Case Study |
| Länge | |
| Global Executive Creative Director | Jeff Curry |
| Global Chief Creative Officer | Liz Taylor |
| Group Creative Director | Dinesh Kapoor |
| Chief Creative Officer | Menno Kluin |
| Chief Creative Officer | Marcos Kotlhar |
| President | Carina De Blois |
| Global President and CEO | Devika Bulchandani |
| President | Chris Beresford-Hill |
| Produktionsleitung | George Sholley |
| Leiter Strategie | Anibal Casso |
| DP | Jeremy Snell |
| Senior Art Director | Grace Donahue |
| Cutter | Mah Ferraz |
| Senior Designer | Yung Lee |
| Regisseur | Gabriel Novis |
| Senior Copywriter | Gillian Goodman |
| Group Creative Director | Andrea Messer |
| Executive Group Director | Jonathan Gibson |
| Produzent | Jess Ryle |
| Executive Producer, Experiential | Anna Fecskes |
| Fotograf | Sara Byrne |
| Fotograf | Phil Chester |
| Artwork | Samuelle Green |
| Redaktionsbüro | Cut+Run |
| Druck | Hogarth Worldwide |
| Produktionsfirma | Los York |
| Musik | Found Objects |
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