Snyder's of Hanover Nashville Hot - "Left Me For Pretzels"

Saatchi & Saatchi NY

Saatchi & Saatchi NY New York, Vereinigte Staaten von Amerika

4815

Marke: Snyder's of Hanover Nashville Hot
Länder: Vereinigte Staaten von Amerika

Werbende: Campbell's

Titel	Left Me For Pretzels
Agentur	Saatchi & Saatchi NY
Kampagne	Snyder's of Hanover Nashville Hot Left Me For Pretzels
Werbende	Campbell's
Marke	Snyder's of Hanover Nashville Hot
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 7
Geschäftsbereich	Chips
Philosophie	Snyder's of Hanover® is turning up the heat this summer with a flavor that has made its mark on the fried chicken scene: Nashville Hot. Snyder's of Hanover® Nashville Hot Pretzel Pieces are seasoned with the fiery heat of chili pepper and a tangy touch of pickle flavor to capture that bold, signature Nashville Hot taste. This namesake flavor is a new favorite among Gen Z, Millennials and Gen X, according to recent consumer research from Circana. Snyder's of Hanover Nashville Hot Left Me For Pretzels Snyder's of Hanover Nashville Hot Left Me For Pretzels To support the launch, country singer and larger-than-life chicken crooner, Travis Byrd is releasing "Left Me For Pretzels," a heartbreaking ballad about how his beloved Nashville Hot flavor is leaving him for new Snyder's of Hanover® Nashville Hot Pretzel Pieces, on TikTok. Fans are encouraged to view and interact with the post. Select fans will receive a limited-edition vinyl of the new country hit. When asked about the breakup that inspired the track, Byrd replied, "I just wish they weren't so dang good together." Snyder's of Hanover® Nashville Hot Pretzel Pieces are available now at retailers nationwide including Target, Walmart, Kroger, and more, in a 11.25 oz. bag for an SRP of $4.79. Be sure to check out the song on social media by visiting @SnydersofHanover on TikTok and @Snyders_Hanover on Instagram and tag us to show how you're enjoying Snyder's of Hanover® Nashville Hot Pretzel Pieces
Medientyp	Interaktiv
Länge	176 seconds
Soundtrack	'Left Me For Pretzels' by Travis Byrd
Chief Marketing Officer (CMO)	Janda Lukin
Werbeleiter	Chris Tutor
Werbeleiter	Brandon Goodman
Werbeleiter	Bethridge Toovell
Werbeleiter	Lara Nicotra
Werbeleiter	Brian McCloskey
Werbeleiter	Kara Colety
Werbeleiter	Matt Venutrella
Werbeleiter	Nick Hammit
Chief Creative Officer	Marcos Kotlhar
Executive Creative Director	Dustin Tomes
Executive Creative Director	Nick Kaplan
Creative Director	Evan Schultz
Stellvertretender Creative Director	Marie Strycharz
Stellvertretender Creative Director	Pedro Sampaio
Stellvertretender Creative Director	Emily Galvin
Texter	Danny Todesca
Texter	Jake Marchant
Agency Executive Producer	Mary Morgan
Fernsehproduktion	Reid Pierce
Business Affairs Manager	Mike Heaton-Grill
Vice President (VP)	Caitlin Reynolds
Etatdirektor	Rebecca Hickman
Account Executive	Kristina Renaud
Projektmanager	Jessica Nazzareno
Strategy Director	Kris Weldon
Strategist	Ali Gomez
Medienagentur	Spark Foundry
Chief Executive Officer (CEO)	Sarah Kramer
Account Manager, Media	Jennifer Byrnes
Media Director	Rebecca Kantor
Medienplaner	Madison Kopack
Social Director	Jordan Arenas
Regisseur	Sheena Brady
Produzent	Annalise Rowane
VFX/Post Production	PXP Studios
Cutter	Matt Slamowitz
Cutter	Julia Marshall
Assistenzredakteur	Doug Zaner
Editorial Producer	Michelle Rand
Music / Sound Design	Overcoast
PR Agency	Zeno Group
PR Account Supervisor	Gina Petraglia
Sänger	Travis Byrd