| Titel | 16th Century Life Expectancy |
| Brief | Misinformation is plaguing the trans community. A bleak statistic first arose back in 2015 when a report compiled by the ‘Inter-American Commission on Human Rights’ found the average age of Black trans homicide victims in some parts of Latin America was between 30-35. Although a very real and shocking statistic, it has since been extrapolated, taken out of context, and shared thousands of times across social media - fuelling fear within the Black trans community around the world.If a 35-year life expectancy was to be believed it would put Black trans women on par with people living in the 16th Century.Introducing ‘16th Century Life Expectancy’ – a portrait series featuring 5 prominent members of the Black trans community, painstakingly retouched and reimagined in the style of 16th Century paintings. Shining a light on the issues, the series has exhibited in galleries across London and world-famous art house, Christie’s. |
| Agentur |
McCann London
|
| Kampagne |
16th Century Life Expectancy
|
| Werbende |
UK Black Pride
|
| Marke |
UK Black Pride
|
| Datum der ersten Ausstrahlung/Veröffentlichung |
2023 / 5
|
| Geschäftsbereich | Gemeinnützige Organisationen
|
| Story | UK Black Pride is the world’s largest volunteer-led organisation celebrating African, Asian, Middle Eastern, Latin American and Caribbean-heritage LGBTQIA+ people |
| Medientyp |
Interaktiv
|
| Medienagentur |
Uncle
|
| Medienagentur |
Clear Channel Team
|
| Chief Creative Officer |
Rob Doubal
|
| Chief Creative Officer |
Laurence Thomson
|
| Creative Director |
William Cottam
|
| Creative Director |
James Crosby
|
| Creative Teammitglied |
Ben Conway
|
| Creative Teammitglied |
Lauryn Raymond
|
| Head of Design |
Lisa Carrana
|
| Design Director |
Max Henderson
|
| Strategy Director |
Rebecca Priest
|
| Kundenbetreuer |
Sophie Toy
|
| Account Associate |
Elizabeth Foord
|
| Projektmanager |
Nishita Upadhyay
|
| Projektmanager |
Lucy Cooper
|
| Marketing Manager |
Ashley Biack
|
| Produzent |
Sonia Amini
|
| Fotograf |
john martin
|
| Digitale Retuschierung |
john martin
|
| Bild und Kamera |
Sonia Amini
|