Plan International - "She'll Learn"

AMV BBDO

AMV BBDO London, Großbritannien

8613

Titel	She'll Learn
Agentur	AMV BBDO
Kampagne	Because I Am A Girl
Werbende	Plan International
Marke	Plan International
Datum der ersten Ausstrahlung/Veröffentlichung	2012 / 9
Geschäftsbereich	Karitative, Ehrenamtliche Organisationen
Story	The first of the two films is shot by Sara Dunlop of Rattling Stick in a documentary-style, and features Sunshine, a young girl who was living with her family in the street slums of the Philippines’ capital of Manila. (Subsequent to the filming of the ad, Sunshine and her family were rehoused and provided with financial support for food and education by a local government agency.)
Problem	Thursday 11th October 2012 is the first-ever UN recognised International Day of the Girl, and the objective of the campaign - ‘Because I Am A Girl’ – is to persuade millions of people worldwide to raise a virtual hand in support of the movement to demonstrate to the UN on that day that the issue deserves to be prioritised.
Medientyp	Fernsehen
Mehr Informationen	http://www.raiseyourhandnow.com
Audio-Postproduktion	750mph
Post-Produktion	Finish TV
Produktionsfirma	Rattling Stick
Post-Produktion	The Lab
Fotograf	Emma Hardy
Regisseur	Sara Dunlop
Agency Producer	Sophie Delaney
Agency Producer	Angela Elini
Kundenbetreuer	Anne Benveniste
Kundenbetreuer	Helen Rae
Etat-Planer	Katie Dallas
Etat-Planer	Tom Johnstone
Art Director	Adam Whitaker
Art Director	Michael Jones
Texter	Charlotte Adorjan