| Titel | Color Pattern |
| Agentur | Deutsch NY |
| Kampagne | Proper Attire - Planned Parenthood |
| Werbende | Planned Parenthood Federation of America, Inc. |
| Marke | Planned Parenthood |
| Posted | September 2008 |
| Produkt | PROPER ATTIRE condoms |
| Geschäftsbereich | Öffentliche Sicherheit & Gesundheit |
| Slogan | Required for entry. |
| Story | PROPER ATTIRE condoms were created especially for the fashion-conscious woman who values style and top-notch quality. Unlike any other condom brand, every element of PROPER ATTIRE condoms has been inspired by the world of fashion, from the PROPER ATTIRE brand name and the chic packaging created by fashion designers, to the fig leaf logo showcasing clothing in its most primitive form. |
| Philosophie | Be proud. Buying PROPER ATTIRE condoms shows that you're willing and able to combine your chic personal style with your commitment to health and safety. |
| Problem | PROPER ATTIRE condoms were specifically designed to encourage women to feel more comfortable about carrying and buying condoms. So there's no need for you to feel embarrassed by the thought of buying condoms anymore. |
| Medientyp | Presse & Publikationen |
| Markt | Vereinigte Staaten von Amerika |
| Chief Creative Officer | Heh Assoc |
| Group Creative Director | Nathan Hunt |
| Texter | Nick Bayne |
| Art Director | Creativewerks |
| Designer | Richard Chang |
| Fotograf | Marco Guerra |
| Digitale Retuschierung | Judith Tucker |
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