Honda - "Honda. Great Journey. (Case Film)"

Dentsu Inc.

Dentsu Inc. Tokyo, Japan

Awards

10844

Marke: Honda
Länder: Japan

Werbende: Honda Motor Co., Ltd.

Titel	Honda. Great Journey. (Case Film)
Agentur	Dentsu Inc.
Kampagne	Honda. Great Journey.
Werbende	Honda Motor Co., Ltd.
Marke	Honda
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 4
Geschäftsbereich	Kraftfahrzeuge
Story	‘Honda. Great Journey.’ showcases how autonomous driving could take us across the world. Map Project Office and Mori Inc. were commissioned by Honda to create seven concept vehicles suitable for a journey from Africa to Latin America, travelling over 36,000 km from Nairobi, Kenya to Manaus, Brazil through desert, mountains, snow and water. This project presents Honda’s future vision for autonomous driving technology in a context which has not previously been explored: Until now, discussions about autonomous driving have referred to safety or efficiency, but Honda wanted to show how this exciting new technology can enhance 'the joy of mobility’.
Medientyp	Plakat
Länge	460 seconds
Mehr Informationen	www.hondagreatjourney.com
Creative Director	Morihiro Harano
Texter	Haruko Tsutsui
Texter	Scott Lehman
Art Director	Yoshihiro Yagi
Designer	Anna Saito
Designer	Satoshi Kohno
Designer	Naomi Okamura
Agency Producer	Misato Tachibana
Produktionsfirma	Map Project Office
Regisseur	Petr Krejčí
Creative Producer	Shelley Lee Davies
Animation	Chris Ullens
Animation	Alistair Concur
Set Fabricator	Finn Magee
Set Fabricator	Charlie Humble-Thomas
Set Fabricator	Freddie Simmonds
Set Fabricator	Matteo Fogale
Set Fabricator	Laetitia De Allegri
Set Fabricator	Rami Santala
Cutter	Nico Argast
Spezialeffekte	Ogle Models
Design Director	Jonathan Marshall
Concept Designer	Scott Barwick
Concept Designer	Will Howe
Concept Designer	Jacky Chung
Concept Designer	Paul Wolfson
Concept Designer	Satoshi Isono
Concept Designer	Sasha Leong
Print Production Company	Creative Power Unit
Designer	Daisuke Hatakeyama
Designer	Taiji Kimura
Print-Produzent	Shinya Tamura