Morihiro Harano

Morihiro Harano
Creative Director / Founder
Mori Inc.

is a multi-talented creative director with stellar achievements not only in advertising but also in new business development, strategy, product design and media initiatives. Joining Dentsu in 1994, Harano was committed to helping the agency’s digital subsidiaries with their digital initiatives. After leaving Dentsu, Harano helped a media startup to conclude a successful IPO, following which, he returned to Dentsu to launch Drill, a non-traditional creative agency. In 2011, he co-founded PARTY and led it to win the Independent Agency of the Year at Spikes Asia 2012. Soon after, in 2012, he founded Mori Inc.
His works include, among others, ‘NTTDocomo: Xylophone’, ‘Menicon: Magic’, ‘ToyToyota: Backseat Driver’ and ‘EPOS: 100 Design Cards’. Harano is a consistent award winner at home and abroad and has received to date a multitude of awards such as TED: Ads Worth Spreading 2012, D&AD Yellow Pencil, Cannes Gold Lions and the Grand Prix at Spikes Asia.
He has also served as a judge and a jury president for numerous awards including D&AD (2013: the foreman for Mobile), Cannes Lions (2013: Innovation / 2012: T&I / 2009: Design) and Spikes Asia (2012: the jury president for Digital/Mobile).