Bolivar Baby & Kids - "Sound Names"

VMLY&R Lima

VMLY&R Lima Miraflores, Peru

324

Marke: Bolivar Baby & Kids
Länder: Peru

Titel	Sound Names
Agentur	VMLY&R Lima
Kampagne	Sound Names
Marke	Bolivar Baby & Kids
Datum der ersten Ausstrahlung/Veröffentlichung	2024 / 4
Geschäftsbereich	Reinigungsprodukte & Waschmittel
Philosophie	In Peru, according to RENIEC (National Registry of Identification and Civil Status), there are people with peculiar names such as Chucky, Joker or Merry Christmas. According to specialists, far from being funny, such a name can have a negative impact on the construction of one’s personality, as our name is the first sign of our identity, and being called by the names mentioned before can generate future bullying or harassment. Therefore, Bolivar Baby & Kids, the detergent that specializes in baby clothes care, has developed a way for babies to participate in the choice of their name: Sound Names. Taking advantage of the fact that babies in the womb can recognize pleasant sounds from week 29 onward, we turned name options into unique melodies with the help of music production software, which features a tool called “Piano Roll” that offers a distinctive visual representation of musical notes in a melody. We chose notes that form letters, thus giving sounds to the names..This way, mothers played the melodies to their babies, and upon perceiving a reaction from the baby, they knew that was the name they wanted to give them.
Medientyp	Case Study
Länge	123 seconds
Werbeleiter	Álvaro Rojas
Werbeleiter	Claudia Cornejo
Werbeleiter	Daniel Cuneo
Werbeleiter	Ana Belén Espinoza
Werbeleiter	Adriana Peña
Global Chief Creative Officer	Debbi Vandeven
Deputy Chief Creative Officer	Rafael Pitanguy
Regional Chief Creative Officer	Nino Goldberg
Deputy Regional Chief Creative Officer	Daniel Minaker
Deputy Regional Chief Creative Officer	Sebastian Tarazaga
Chief Executive Officer (CEO)	Eduardo Grisolle
Chief Creative Officer	Tin Sanchez
Creative Director	Carlos Fernández
Creative Director	Poke Meza
Senior Art Director	Fernando Guerra
Senior Copywriter	Kevin Torres
Senior Graphic Designer	Renzo Zapata
Production Director	Leoni Lizarzaburu
Produzent	Katherina Vilcarima
Direktor Kundenservice	Sara Roif
Etatdirektor	Anne Achata
Account Executive	Fabrizio Bullon
Social Media Manager	Solange Uchuya
Produktionsfirma	Cine70 Films
Regisseur	Jeff Carrera
Direktor Fotografie	Julieta Sigot
Executive Producer	Giselle Bedón
Executive Producer	Paola Pastrana
Music Creative Director	Rodrigo Malnati
Komponist	Alonso del Carpio