Loterías Y Apuestas Del Estado - "Robbery"

Proximity Madrid

Proximity Madrid Madrid, Spanien

5627

Marke: Loterías Y Apuestas Del Estado
Länder: Spanien

Werbende: Loterías Y Apuestas Del Estado

Titel	Robbery
Agentur	Proximity Madrid
Kampagne	Robbery
Werbende	Loterías Y Apuestas Del Estado
Marke	Loterías Y Apuestas Del Estado
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 5
Geschäftsbereich	Lotterie & Glücksspiele
Philosophie	BACKGROUND “La Primitiva” is one of the most beloved products sold by the state lottery administration (Loterías y Apuestas del Estado). Everyone dreams of winning La Primitiva, and we discuss what we would do if it happened with our relatives, friends, and colleagues, but... do we actually buy tickets? IDEA The campaign revolves again around two characters, “Mr Eldestino” (Mr Destiny), a capricious man with unusual desires, and his faithful secretary, a calm person who attends to him and caters to his demands. Together, they are responsible for “picking” the winner of each lottery draw according to his whims which, as you will see, are very amusing. But now, Mr. Destiny is who goes arround the real world in person, searching for winners. But he always chooses the worst possible moment.
Medientyp	Fernsehen
Länge	72 seconds
Global Chief Creative Officer	Eva Santos
Executive Creative Director	Susana Pérez
Creative Director	David Vijil
Kreative Leitung	Raul Somaza
Kreative Leitung	Fernando Esteban
Art Director	José Luis Diez
Executive Account Director	Cristina Esteras
Brands Group Director	Javier Arranz
Account Director	Sandra Cabrera
Account Executive	Esla de Murga
Communications Director	Laura Carrillo
Head of Production	Gemma Selga
Production Company	Antiestático
Director	Álvaro Brechner
Executive Producer	Antonio Ruiz
Producer	Roberto Arias
Direktor Fotografie	Carlos Catalán
Cutter	Nacho Ruiz-Capillas
Post Production	La zapatilla roja
Sound Studio	Mr. Peaks