Titel | Remy Martin E-commerce Hijack |
Agentur | FRED & FARID New York |
Kampagne | Remy Martin E-commerce Hijack |
Werbende | Rémy Martin |
Marke | Remy Martin |
Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 9 |
Geschäftsbereich | Whisky, Gin, Wodka |
Story | FRED & FARID New York hijacked Facebook and Instagram shoppable “Collection” ads, which allow users to swipe through products in-feed, while they view the video content. Breaking free of the ad unit itself is surprising, scroll-stopping and inviting to say the least. Cheers to that. |
Philosophie | When it comes to stocking your home bar, Rémy Martin 1738 is a staple... And now, it’s right at your fingertips. To demonstrate this, FRED & FARID New York wanted to rethink traditional ecommerce media, and thought outside of the box… literally. |
Medientyp | Social Media |
Länge | |
Chief Creative Officer | Fred & Farid |
Creative Director | Laurent Leccia |
Account Supervisor | Amanda Hellman |
Account Supervisor | Nader Nemati |
Art Director | Michelle Hess |
Texter | Emma Kolb |
Executive Producer | Tennille Teague |
Strategist | Tim Polder |
Regisseur | Cole Schreiber |
Senior Brand Director | Timothee Memmi |