Gin - "IMMORTAL JELLYFISH"

L'ASSOCIÉ

L'ASSOCIÉ Paris, Frankreich

1279

Titel	IMMORTAL JELLYFISH
Brief	What to do when the government closes bars and restaurants overnight and you have hundreds of hectoliters of beer waiting to be distributed? If you’re Paname, you don’t let it go to waste. You distill it, flavour it, and give it a second life as an entirely new product. A gin.
Agentur	L'ASSOCIÉ
Kampagne	IMMORTAL JELLYFISH
Werbende	Paname Brewing Company
Marke	Gin
Posted	November 2021
Geschäftsbereich	Spirituosen
Story	What to do when the government closes bars and restaurants overnight and you have hundreds of hectoliters of beer waiting to be distributed? If you’re Paname, you don’t let it go to waste. You distill it, flavour it, and give it a second life as an entirely new product. A gin.The beer was distilled over and over again, increasing in purity each time, until the 30 hectoliters were transformed into 200 bottles of gin.The name is taken from a real jellyfish, the Turritopsis dohrnii, which has the ability to regenerate new cells and perpetually rebirth itself.Immortal Jellyfish also a symbol of Paname’s approach to the pandemic. They have used the moment to reinvent themselves, to be born again through a range of exciting new projects, including a total rebrand of their core range of beers.
Medientyp	Case Study
President	Gilles Rivollier
Creative Director	Mark Forgan
Creative Director	Jamie Standen
Art Director	Justine Brousseau
Etatdirektor	Anne-Laure Compas
Kundenbetreuer	Marion TRYANT