CERTNZ - "Exposed Exhibition"

Special

Special Wellington, Neuseeland

223

Titel	Exposed Exhibition
Agentur	Special
Kampagne	Exposed Exhibition
Werbende	CERTNZ
Marke	CERTNZ
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 11
Geschäftsbereich	Gemeinnützige Organisationen
Story	New Zealand cyber scams increased 33% in 2023. Resulting in $198 million lost. Yet the human impact and scale remained unseen. CERT NZ (New Zealand Government Cyber Security Authority) created ‘EXPOSED: A photography exhibition through the lens of a hacker’ put a candid face to the problem for Cyber Security Week. Ten real victims of cyber crime gave us permission to capture their image. Not through a traditional shoot, but literally through their devices – when they weren’t expecting it. Mimicking the uninvited gaze of hackers. By exposing victims, we exposed the dangers of online scammers. Reaching 4,792,225 Kiwi through our exhibition, OOH and all major news outlets.
Medientyp	Case Study
Länge	121 seconds
Chief Creative Officer	Tony Bradbourne
Leiter Strategie	Rory Gallery
Executive Creative Director	Mark Forgan
Head of Strategy	Bethany Omeri
Lead Business Partner	Matt Barnes
Strategist	Ursula Nichols
Produktionsleitung	Katie Mortensen
Fotograf	Steve Boniface
Art Director	Isabella Griffiths
Produzent	Gabrielle Eggels
Studio-Manager	Gavin LeClaire
Studio Designer	Keane Chan
Designer	Madeline Lissington
Public Relations	Kelly Grindle
Public Relations	Elizabeth Ashdown
Public Relations	Jessica Walker
Communications	Jane O’Loughlin
Campaign Leader	Penny Tuncliffe